Portfólio | Giovanna Bravin | Trabalhos Acadêmicos

Academic Projects

Here are some of my favorite academic projects developed throughout my studies. They show how I built my practice and some of the ideas developed along my learning path in a context of greater autonomy to explore concepts, processes, and languages.

Project booth where the Along project was presented.

Graphic Design Final Project

Along - Game and app

After long periods of sitting, stretching has always been an essential part of my routine. It was from this personal experience that I chose, for my free-topic graduation project, to investigate how design could encourage and structure this practice in daily life. The proposal involved an extensive research phase, with studies on positions, applications, training dynamics, and ways of organizing the activity.

The result was a game composed of 100 illustrated cards, divided into four categories, each focused on a region of the body. The random selection of cards in predefined quantities allows for the creation of varied and complete workouts, ensuring dynamism and adaptation to the user's daily routine.

The project was intentionally eclectic, bringing together different development fronts, such as the creation of physical packaging with a drawer system — which, when opened, transforms into a holder for the letters — in addition to the prototype of a complementary application, with functions such as a calendar, goals, and a timer.

Presented at a public fair and evaluated by three professionals in the field, the work was recognized for the depth of its research, its playability, and its aesthetic approach, and that's when I finished my course with the highest grade.

Winner of the Chilli Beans 2024 contest

PlayVision5 glasses

Developed for the Chilli Beans competition in partnership with Belas Artes, the challenge was to create eyewear inspired by the PlayStation universe. Based on the brand's nostalgic appeal, combined with its constant updates, my concept sought to unite references from the past and present through trendy nostalgic aesthetics such as streetwear, futurism, and Y2K. The main visual inspiration was the PlayStation 5, especially its elongated lines, color contrasts, and luminous details, which guided both the design of the temples and the development of two distinct eyewear proposals, exploring different formal languages for the same identity.

Multipurpose building proposal - 6th semester

Gaia Corporate Building

The GAIA CORPORATE project was developed as an academic exercise in commercial building design, aiming to create a mixed-use building: commercial ground floor and corporate floors, integrated into the consolidated urban context of São Paulo. The proposal involved everything from urban analysis and definition of the needs plan to the development of the concept, architectural design, volumetric study, floor plan structure, and technical solutions. In addition to seeking a combination of functional efficiency, flexibility of use, and integration with the surroundings, the project explored organic forms, green areas, and environmental comfort strategies such as cross-ventilation, brise-soleil, and permeable floors, resulting in a contemporary architecture with a strong relationship between building, landscape, and city.

A hand holding a cell phone displaying a mockup of the Broccoli app.

App prototype

Brocoli

Brocoli is an app designed as a digital extension of a fictional restaurant focused on dietary control. The platform was conceived to serve people with different restrictive diets—from lactose intolerant individuals and diabetics to bodybuilders or users seeking weight loss—offering both independent nutritional monitoring and direct integration with restaurant orders, facilitating food logging and encouraging consumption. The project involved research into competing apps, creating personas, defining the user journey, wireframes, and on-site testing, which guided adjustments until the final version. The visual identity was developed on two fronts—restaurant and dietary control—seeking a balance between health and cuisine, with a simple and symbolic name and a color palette that resonates with nutrition, motivation, and appetite.

Board, cards and pieces on the table arranged during a game of Brasca.

Board game creation - 5th semester

Brasca - The game

Brasca is a card game developed as part of an academic activity that combines strategy, dynamism, and medieval narrative. The game mixes mechanics of luck and decision-making, encouraging constant interaction between players and replayability. The game appeals to audiences already familiar with games as a form of socialization and with RPG universes, but who are looking for faster-paced experiences. The visual identity balances clean, quick-read illustrations with a palette of burnt tones and medieval references, reflecting both the rhythm of the game and its thematic universe, built from the legend of the Brasca Tower and the search for the magic imprisoned within.

Different color variations of the clock arranged diagonally.

Semi-finalist of the Chilli Beans 2021 contest

Gypsy Pulsar Watch

Pulsar Cigano Watch is a project developed as a finalist entry in the Chilli Beans competition, whose challenge was to create a commemorative Valentine's Day watch with a gypsy theme. The concept is based on mandalas and traditional gypsy clothing, translated into a two-tiered design that explores layering, movement, and rich details, such as golden studs and organic cutouts. The chromatic proposal, focusing on the color red, dialogues with symbols of love, emotional intensity, and the Heart Chakra, a relationship that also extends to the construction of the dial, designed from the petals associated with this chakra. The packaging complements the project by incorporating an illustration inspired by the gypsy tarot, reinforcing the narrative of union, ritual, and affective meaning linked to the date.