_gif.gif)
Professional Experiences
The works presented here reflect my performance in different areas and showcase some of the repertoire I have built throughout my experience in the market, providing a general overview of the activities I have developed throughout my professional career.
Website creation
I develop websites focusing on clarity, organization, and user experience. I have experience in both visual planning and page construction, considering navigation, visual identity, content organization, and full adaptation for different screen sizes. I am familiar with Webflow and have basic knowledge of HTML, but currently I develop websites on Wix using no-code resources. This portfolio is also an example of my continuous process of study and improvement in web design.
Social media
I work in visual planning and creating content for social media, including feeds, carousels, and animated content. My process is structured collaboratively: I work with partners responsible for copywriting, and together we organize the workflow of creation, revisions, and approvals through an online calendar, where the client can follow each stage in real time and receive complete marketing and design solutions.
Video editing
I work in video editing, creating both instructional and dynamic content for different media. I have produced everything from accessible video lessons and educational materials sold to major clients such as HDI and Allianz, to reels, institutional videos, animated tutorials, teasers, and content for large screens. To adapt the workflow to the needs of each project, I work with various editing and motion graphics tools, such as After Effects, Photoshop, Canva, Capcut, and Premiere.
Editorial and printed materials
I have worked with the layout design of digital and print editorial materials, encompassing different formats and production scales. Throughout my creative career, I have developed pieces such as flyers, large-format banners, handheld and hanging menus, as well as more extensive editorial materials such as ebooks, manuals, activity books, and reports. To illustrate, I am providing a link to my first large-scale layout design, which, unlike more recent projects, has no confidentiality restrictions regarding its publication.
Visual identity
I develop visual identities strategically, starting from an understanding of the brand's purpose, context, and practical application. I have developed projects for different areas, such as law, food, and events, in addition to working on the adaptation and consolidation of existing identities, ensuring visual coherence between digital, print, and institutional pieces.
Building signage
I developed complete signage and wayfinding projects for four schools — two in São Paulo and two in Osasco. The work involved mapping the spaces, defining flows, developing the visual identity, creating texts, graphic designing the pieces, and overseeing the installation. In total, more than 500 pieces were produced using acrylic and adhesive materials, always considering spatial orientation, legibility, and visual consistency within the environment.
